“Northerners definitely reach out in times of need.”
That’s what Rob Oullette said he discovered from being part of the Dear Fort Liard campaign, launched jointly between CKLB and the GNWT on Jan. 23 to show solidarity with the Dehcho community following the outbreak of six cases of Covid-19 there.
“We’re very satisfied with the response. The callers sent their best wishes to the folks of Fort Liard,” said Oullette, CEO of the Native Communications Society, which operates CKLB Radio.
The campaign kicked off on Jan. 23 for the station’s Saturday Request Show when CKLB asked listeners to share supportive messages for Fort Liard residents during the regular song request period.
Thirty-five voice-mail messages and one video from an unnamed MLA poured in.
Chief public health officer Dr. Kami Kandola also tweeted a video message for the campaign.
“The rest of Northwest Territories is cheering for you, and I’m cheering for you. Mahsi cho,” she said after reminding residents to practise recommended health measures.
Oullette said the Saturday Request Show was chosen because it’s the station’s most popular program.
“It’s listened to all over North America and all over the world,” he said. “We had a request recently from Cleveland, Ohio. We were very thrilled with what happened.”
It’s hard for Oullette to pinpoint the most memorable messages received, as CKLB “cherished” all listeners’ participation in the campaign that ran until Jan. 30, the same day the lockdown order in Fort Liard was scheduled to end.